Content Management

Content management refers to a set of technologies and procedures that facilitate the collection, management, and publication of data in any form or medium. When information is stored and accessed through computers, it is referred to as digital content, or simply content. 

There can be various types of digital content management.

  • Social Media Content Management – Social media content management tools aid in the development of an organized social media marketing strategy with concrete objectives, as well as in the analysis of engagement. Sprout Social, Google Analytics, and BuzzSumo are examples of social media content management systems.
  • Web Content Management – Web content management is the process of creating, managing, and displaying web pages. A web content management system (WCMS) is a program that allows businesses to manage digital information on their websites without prior knowledge of web programming.
  • MCM (mobile content management) enables protect access to company information on smartphones, tablets, and other mobile devices. MCM’s primary components are file storage and file sharing.