Design thinking is a problem-solving process where the needs of consumers are prioritized above all. It is based on how people observe with empathy, interact with the environment, and employs a hands-on approach to create innovative solutions. The creation of design thinking happened because big corporations failed to be creative and in extreme cases, they were not able to create new products or services that could meet the needs of the customers.
There are a total of five stages to design thinking. They are:
- Empathize: Here the needs, barriers, attitudes, and aspirations of customers are understood in order to find solutions to their problems.
- Define: This stage is about focus and clarity. A great brief is created with strategic focus and creative inspiration. Hence, finding the best solutions and building consensus along the way.
- Ideate: Here, one has to create an environment where distinctive and provocative thoughts can be expressed.
- Prototype: This stage is all about experimentation, where ideas are transformed into tangible artifacts. Here, the already proposed solutions are enhanced, redesigned, or even rejected through a series of reviews from a broader team.
- Test: After the process of iterative creative development, one has to find ways to test it organically and at a fast pace. Here the questions must be open-ended and solutions should be focused.
Embracing design thinking can only lead to codifying and organizing one’s creative development, the result of which will be the formation of stronger teams who will form potentially tremendous solutions in the future.