Our brain receives information from all five senses which are then encoded by the brain into understandable and retainable information. These inputs form the working memory and long-term memory. 

Repetition and Long Term memory

In short-term memory, the information stays for minutes like repeating a phone number again and again until we write it somewhere. Short-term memory is converted to long-term memory by one of the familiar learning tools which is called repetition.

Repetition is the act of using words or phrases many times in short succession.  

  • Repetition elicits strong chemical interactions at the synapse of the neuron. 
  • Any new skill must be repeated several times before it gets encoded in long-term memory. These skills may be anything ranging from multiplication tables to tying your shoelaces to learning a new skill. 
  • Once encoded in long-term memory, the skill becomes your habit. It’s difficult to change a habit until the new habit is repeated enough times for learning to occur.

Repetition in literary works

Repetition of words and phrases in quick succession to give emphasis or persuade the reader. Advertisements having repetitive words catch the attention of the reader and remain in their memory. These repetitive words may be used to create a positive impression on the reader and think about the product in a positive light.