The website can provide a range of information to visitors after making a positive first impression, such as an exam schedule or announcing an early dismissal due to bad weather. It can successfully explain the school’s vision and mission and its strengths and offerings to each stakeholder. In effect, the school website reflects the school’s personality and uniqueness. This blog will discuss why your school needs a website and also what makes a good website.
First, here are some of the most important features of a good school website is so crucial:
Content of high quality
An excellent school website provides a variety of high-quality materials. It includes basic information on the homepage, such as contact information, greeting messages, the school’s mission, and images, followed by learning materials, curriculum information, news, an events calendar, and other school information.
News
You might include a news section on your website to keep parents updated on crucial information. Many successful student and faculty stories can be shared on this digital property. Also, it’s an excellent tool for communication with stakeholders and future prospects. One of the most crucial features for keeping parents and students up to date is this feature. Also, admission schedules can be announced on the same.
Appearance
When someone visits a website, they first see its general appearance. This refers to the website’s layout, colours, graphics, and fonts. These variables should be considered while constructing the website, as they all add to the school’s overall image.
On a school website, this is an absolute must-have feature. It provides information to parents and students about the admissions process, including deadlines and how to approach it. It is crucial to provide the proper guidelines to the prospects.
Infrastructure
Do you have a beautiful campus and infrastructure? Upload photos to the website. People will be able to see how your campus appears even if they cannot visit your school. In the same way that Google Maps has a 360-degree perspective, your website may have a 360-degree picture of your infrastructure. This allows guests to virtually tour your campus.
Complaints and Policy
Finally, the school’s policy should be available on the website. There should be a complaint place where parents can anonymously voice their concerns about any issue.
The above functions are enough to convince you to have a school website of your own, but it’s understandable if you reconsider your decision to create a website for your school. We understand that it will cost a lot of money and you’ll also need a beta tester to evaluate your site’s functionality thoroughly. A beta tester’s services can be rather costly.
We’re here to highlight why it’s worth it, despite the undeniable costs of creating a website. Most schools have already launched their online presence and you should not let yours fall behind. So, here are 5 compelling reasons why your school should invest on a school website:
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Boost and improve your brand’s visibility
You may improve your school’s branding by implementing various marketing methods. As previously stated, numerous organizations have gained recognition due to their websites, as it is an important element of marketing. Having a website can undoubtedly increase brand awareness among your school’s target demographic. Your school’s identity, including its logo, colours, and slogan, will be broadcast online, and this will create a brand identity.
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Gateway to online community
Your school will be allowed to join the online community if it has its website. Even though there are cost-effective social media platforms for this, a website is what provides your institution with a strong online presence. Your school’s online reach will be limited if you use social media. On the other hand, your school can create a splash on search engines, notably Google, if it has a website. Also, it will help to optimize your social media efforts.
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Get a competitive advantage
You may communicate with parents and students faster than your competition if you have a website. You can highlight all of your school’s USPs on the website. The school’s facilities, educational programmes, timeframe for student advancement, and basic principles are all excellent examples. These are only four of the many considerations parents make when selecting a school for their children.
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Online Admissions Platform
We see that school staff are always busy processing student admissions before the start of the school year. You can switch to online admission if they’re still doing it manually. It will be beneficial not only to your employees but also to the students and their parents. Many colleges and universities have already used software and applications for online admissions. However, a website is the most effective tool for doing so. Because it will make your online application more accessible, legitimate, and safe, it’s not a good idea to rely on third-party tools like Google Forms. In the end, online admission via a website can significantly improve enrolment at your school.
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Improve your school credibility
Nowadays, one of the popular perceptions is that if a company has an official website, it is trustworthy. A website can help boost your school’s credibility to a certain extent. However, your website must have an About Us page for this to happen. You should discuss your school’s history, origins, and important accomplishments on that page. Remember to include the school’s contact information, address and team information.
A school’s market can be significantly increased by having a web presence because it will be more visible. Information can also last longer and be altered more easily. So what are you waiting for?
